Blog

Micro-influencers, with their smaller but highly engaged audiences, are gaining traction in influencer marketing. Unlike macro-influencers, micro-influencers typically have between 1,000 and 100,000 followers, allowing for more personal and authentic interactions with their audience.

This piece discusses the advantages of partnering with micro-influencers, including higher engagement rates, more niche and targeted reach, and cost-effectiveness. Learn how to identify and approach micro-influencers, and get tips for fostering successful collaborations that resonate with their dedicated followers.